Client: Tasmanian Women’s Shelters Alliance (TWSA)
Scope: Brand identity design

The Tasmanian Women’s Shelters Alliance is a charity dedicated to unifying local women’s shelter organizations across Tasmania, enhancing support for women and children affected by family violence. They needed a brand identity that balanced femininity with strength and resilience.

I developed a visual identity that reflects these values, incorporating soft yet confident design elements to communicate both care and empowerment. The brand system ensures clarity, trust, and unity across all communications, helping TWSA amplify its mission and connect more effectively with those in need, as well as with stakeholders and supporters.