Hobart Airport, in close collaboration with The Salvation Army have developed the Health with Heart project. The project aims to increase access to a GP for people on low incomes or in insecure housing. For someone who is living on or below the poverty line, paying for a GP can mean the difference between receiving timely and appropriate healthcare and putting food on the family table.

This project will establish an agreement between participating GPs and The Salvation Army, whereby a referred patient’s GP visit is charged to the Salvation Army, rather than to the patient, removing the financial barrier to healthcare for people on low incomes.

We were commissioned to develop the visual identity for the Health with Heart project. The brief called for representation of health, but also heart and community.